Goodbye Video Promotion: Hello VP Media Solutions


A new name, a new website, a whole new visual identity … Video Promotion never ceases to evolve. And the same goes for its projects, roles and professions. We needed a new name more in keeping with the services and solutions we’ve been providing for three years now in France and since 1975 in Belgium. So from now on, we will be known as VP Media Solutions rather than Video Promotion.

VP Media Solutions is a market leader in the distribution and integration of digital video production and broadcast systems in the Belux region. But that’s not all we do as, for some years now, the computerisation of technology has seen IT assume an increasingly wide role within the broadcast sector. We were among the first to acquire expertise in this field and to ensure the convergence of IT and broadcasting. That’s why we have been able to successfully manage the computerisation of the key players in Belgium and Luxembourg’s audio-visual sector, such as the RTBF, the VRT, BeTV, EuroparlTV, Télé Bruxelles, Belgacom, Telenet, RTL and many more. Some major chains and companies in France, such as RTL and Public Sénat, have also put their trust in us and we’re hoping to bring the benefit of our expertise to more major French groups in the near future.

What’s more, our expertise is becoming increasingly diverse, particularly in the field of Radio Web TV. Back in 2006, VP Media Solutions was the first company to start integrating high-definition automatic broadcast systems into radio studios. In practical terms, we enable radio stations to broadcast their programmes dynamically in image form, courtesy of autonomous and voice-piloted technology that has already been built into the studios of several radio stations including RTL, for the last presidential election.

Our archiving solutions are also among the best-performing on the market. Production companies, TV channels and digital archive libraries have all put their faith in us and continue to develop with us. From software and encoders to digital archive libraries and the management and use of storage space, we take care of every aspect and offer you sustainable infrastructures which are always accompanied by precise detailing of the total cost of ownership. The installation of new collaborative work tools for the Public Sénat channel is one of the best illustrations of this (see here for more details).

Methods of content consumption are also changing, with the broadcasting of tailored content via the Web becoming a priority for the media… and for VP Media Solutions too. So to meet our clients’ latest requirements, we are permanently adapting to OTT technologies, including the transportation and encoding of the signal for the Web, TV catch-up services, adaptability of feeds for the Android or Apple platforms, etc.

Finally, one of the most recent services we’ve deployed concerns the technical architecture of audio-visual spaces. From the design stage of construction or renovation plans for your new buildings, we consider all the details that will permit the optimised integration of the systems and technologies inherent to your profession (studios, data centres, etc.). After all, the optimised incorporation of these facilities will enhance your ergonomics, your work processes and your technical environment.

Video Promotion needed to evolve, as our business no longer revolves around the image alone. IT, radio and the worldwide web have all been grafted onto it, as have service, consultancy and tailored solutions that meet your expectations and your day-to-day requirements.

Our name may have changed and our services might have evolved, but our values remain the same.